Resume

Rachel Kathrynne O'Neal

Career Focus: Communications Manager with emphasis in Public Relations, Marketing Communications, Public Affairs, Social Media and Online Marketing
Education
M.S. Advertising & Public Relations – Texas Christian University
2008 – 2011
  • 3.8 GPA
B.A. Professional Writing – Baylor University
2005 – 2008
  • 4.0 GPA
Experience
Development Marketing Manager – Scott & White Healthcare Foundation
October 2011 – Present
  • Utilize marketing strategy and tools to support and enhance development and fundraising priorities for the Scott & White Healthcare Foundation specifically concerning donor acquisition, engagement, and stewardship. Coordinate development marketing publications including the quarterly magazine and donor newsletter, while developing and managing online, interactive components for both. Facilitate marketing campaign planning for expansion projects, online fundraising efforts, social media efforts, and ongoing website content and structure management for the Scott & White Healthcare Foundation.
PR & Marketing Coordinator – Marketocracy
October 2010 – September 2011
  • Strategic planning and implementation of all public relations, marketing, event planning, and advertising strategies and campaigns ranging from email marketing campaigns and social media relationship building to website content creation and printed marketing collateral coordination with the goal to increase awareness about Marketocracy, draw interested audience members into our sales funnel, and effectively assist in the increase of assets under management for Marketocracy Capital Management LLC.
  • Perform a variety of additional functions including Executive and Personal Assistant to Robert McCarthy, President of Marketocracy, as well as the handling all accounting, budgeting, and HR responsibilities for the company during the interim time in which Marketocracy aggressively pursues the acquisition of sustaining capital.
Freelance Communications Consultant – Group Proventus
May 2011 – Present
  • Perform freelance public relations and marketing services including CMS website development and design and social media strategies and implementation. Recent projects include CMS websites for MZO | Photo, At Peace Floatation & Massage, and Image Setter Ranch.
Social Media Coordinator – PGA Tour Crowne Plaza Invitational at Colonial
May 2011 – May 2011
  • Worked with Warren Douglas Creative Brand Marketing to utilize current Twitter, Facebook, and FourSquare trends in unique ways so that the social media efforts at the Crowne Plaza Invitational at Colonial were able to capture the attention of target audiences in the following ways: Tweet Caddies, Twitter Ticker, Twitter Giveaways, Mobile Website, FourSquare Deals, Facebook, and Sponsors.
  • Personally managed all real-time Twitter and Facebook content throughout the tournament.
  • Generated over 7.7MM impressions during tournament week. Engaged PGA Tournament attendees, enthusiasts and non-attendees without mentioning state-of-play or scoring. Increased the profile of the Crowne Plaza Invitational at Colonial among the 18 – 35 demographic without leaving out the core target of 35+. Provided sponsors in-kind media value for supporting the tournament. Maintained PGA Tour guidelines for mobile use throughout the tournament.
Marketing & Social Media Consultant – At Peace Floatation & Massage
July 2010 – May 2011
  • Offered consulting expertise and management of social media, online marketing, website redesign, market research, public relations activities, advertising opportunities, and all communications for the spa.
  • Identified client social technographic profile through market research and applied these findings to a website redesign and a social media and online marketing campaign that included the use of Facebook, Twitter, YouTube, Groupon, and email marketing.
PR Assistant – Paige Hendricks Public Relations
May 2008 – October 2010
  • Developed internal and external communications and public relations campaigns that helped reach clients’ business goals via creative, multifaceted, and integrated public relations, advertising, media relations, community relations, and marketing support programs in the for-profit and non-profit sectors.
  • PR program coordination and execution, including strategic planning for client integrated communications efforts and support implementation including budgeting, scheduling, strategies, and tactics across all PR disciplines.
Social Media Coordinator – Community Enrichment Center
January 2010 – January 2011
  • Developed, implemented, and maintained a social media campaign via Facebook for this non-profit.